Normative Situation

[ course ]

6 sessions · twice a week

Normative
Situation

Normative Situation

How to manage change through the cultural development of an organization

About the Course

Normative Situation is a practical model of how rules and context actually function within organizations: why people begin to “break” norms, at which levels of mastery teams get stuck, and what triggers the degradation of a situation.

You gain a diagnostic map and a step-by-step transformation algorithm — from identifying hidden interests and psychological defenses to establishing a new norm, assigning responsibility, and implementing procedures so that rules begin to work again without manual pressure.

Сознание человека — уникальный био-социальный феномен, в котором сочетаются два взаимосвязанных контура: материально-ориентированный и творчески-познавательный. В курсе этот феномен представлен как динамическая иерархическая модель, позволяющая видеть, как меняются восприятие, мышление и поведение в зависимости от уровня организации сознания.

Курс учит применять эту модель как практический диагностический инструмент: быстро определять, на каком уровне сознания действует человек или команда, понимать, почему под давлением материальных факторов резко сужается картина мира и усиливаются искажения, и — через точные смысловые рамки и прикладные алгоритмы — возвращать ясность, чувство контроля и повышать качество управленческих решений в ежедневной коммуникации и в кризисе.

Normative Situation is a practical model of how rules and context actually function within organizations: why people begin to “break” norms, at which levels of mastery teams get stuck, and what triggers the degradation of a situation.

You gain a diagnostic map and a step-by-step transformation algorithm — from identifying hidden interests and psychological defenses to establishing a new norm, assigning responsibility, and implementing procedures so that rules begin to work again without manual pressure.

Goals

Master an applied algorithm for transforming a normative situation and establishing a new norm in the organization

You will gain a step-by-step process: diagnosing where the situation is stuck → shaping a new norm → communication and resistance → assigning responsibility (DRI) → implementing procedures and control, so that the normative situation develops rather than degrades.

Learn to diagnose a normative situation as a system, rather than as a set of opinions

You will learn to distinguish between the external and internal signs of a normative situation, understand its meaning-making and transformative properties, quickly identify the level of mastery at which a person or team is operating — impulsive, field-based, role-based, or reflective — and see exactly where the norm begins to break down.

Understand the mechanisms of degradation and conflict within a normative situation and learn to recognize them in communication

You will learn to see how force majeure, low-level groups, and hidden interests distort rules, as well as how to recognize psychological defenses and levels of argumentation as markers of resistance and internal conflict around the norm.

Who This Course Is For

Who This Course Is For

Business owners / CEOs / general directors — when it is necessary to redesign the “rules of the game” and stop the degradation of the situation within the company.

Business owners / CEOs / general directors — when it is necessary to redesign the “rules of the game” and stop the degradation of the situation within the company.

COOs / operations directors / functional leaders — when “the processes are there,” but people ignore corporate rules and goals, act according to their own agenda, and everything depends on manual control.

HRDs / organizational development / L&D leads — when the task is to diagnose the environment, work with resistance and psychological defenses, and build a sustainable norm rather than run one-off training sessions.

HRDs / organizational development / L&D leads — when the task is to diagnose the environment, work with resistance and psychological defenses, and build a sustainable norm rather than run one-off training sessions.

HRDs / organizational development / L&D leads — when the task is to diagnose the environment, work with resistance and psychological defenses, and build a sustainable norm rather than run one-off training sessions.

Legal partners / compliance / risk management professionals — when it is important to distinguish formal rules from those that actually operate and to understand how hidden interests distort the norm.

Management consultants / change-management consultants / facilitators — when a methodology is needed for “reading” the client’s business environment, driving change, assigning responsibility (DRI), and embedding procedures so that changes hold and the client achieves the intended results.

COOs / operations directors / functional leaders — when “the processes are there,” but people ignore corporate rules and goals, act according to their own agenda, and everything depends on manual control.

Legal partners / compliance / risk management professionals — when it is important to distinguish formal rules from those that actually operate and to understand how hidden interests distort the norm.

Management consultants / change-management consultants / facilitators — when a methodology is needed for “reading” the client’s business environment, driving change, assigning responsibility (DRI), and embedding procedures so that changes hold and the client achieves the intended results.

Course Outline

[ number of sessions ]

6 sessions of 2 hours each

[ schedule ]

twice a week

[ 1 ]

Defining a normative situation

Situation and normative situation: general characteristics and differences.

[ 1 ]

Defining a normative situation

Situation and normative situation: general characteristics and differences.

[ 2 ]

The hierarchy of mastery within a normative situation

Levels of mastery, behavioral characteristics, and core manifestations.

[ 3 ]

Practical session

Practice in identifying a normative situation and determining levels of mastery within it.

[ 3 ]

Practical session

Practice in identifying a normative situation and determining levels of mastery within it.

[ 3 ]

Practical session

Practice in identifying a normative situation and determining levels of mastery within it.

[ 4 ]

The subject-personality in a normative situation: three roles and the main behavior patterns

[ 4 ]

The subject-personality in a normative situation: three roles and the main behavior patterns

[ 5 ]

Types of communication among subject-personalities using Graham’s Hierarchy of Disagreement, and the main types of normative situations encountered in business

[ 6 ]

Practical session

Analysis of film excerpts and group work on identifying hidden interests based on real cases from course participants.

[ 4 ]

Practical session

Analysis of film excerpts and group work on identifying hidden interests based on real cases from course participants.

Format and Conditions

Format and Conditions

The course includes six online Zoom sessions: four theoretical and two practical.

The practical sessions include analysis of film excerpts and participants’ personal cases, helping consolidate the theory and apply it to real-life situations.

After completing the course, participants receive access to:

  • session recordings

  • written materials

  • presentations.

The course includes six online Zoom sessions: four theoretical and two practical.

The practical sessions include analysis of film excerpts and participants’ personal cases, helping consolidate the theory and apply it to real-life situations.

After completing the course, participants receive access to:

  • session recordings

  • written materials

  • presentations.

Excerpt from an online lecture in the course:

Excerpt from an online lecture in the course:

Reviews

Reviews

Dmitry Kobzar

Candidate of Juridical Sciences. From 2008 to 2016, he served as Deputy Chairman of the Management Board of Tinkoff Bank

The course Normative Situation made it possible for me to rethink familiar managerial and business situations and to view their parameters and dynamics in a fundamentally new way. I see particular value in the fact that the course moves beyond the mere balancing of interests and shifts the focus to a deep understanding of norms and the work of meaning-making.

The course provides a clear, structured model of the levels through which a normative situation is mastered, making it possible to diagnose what is taking place consciously and to choose an appropriate behavioural strategy.

I found it especially interesting to learn that the first two levels of mastery—the impulsive and the field-based—are destructive to the normative situation and should therefore be passed through as quickly as possible. In the course’s examination of the process by which a normative situation is transformed, it was shown why hidden interests, fear, and the drive for self-assertion are the very things that most often block transformation—and how one can work with these forces constructively rather than through coercion.

Finally, one of the particular jewels of the course is the integration of decision-making in the transformation process with Graham’s communication pyramid. To my mind, this is an exceptionally successful insight.

I checked the translated text for Russian-language artifacts. One accidental insertion remained in an earlier draft and has been removed in the final version above.

Dmitry Kobzar

К.ю.н., заместитель председателя правления банка «Тинькофф» (2008–2016)

The course Normative Situation made it possible for me to rethink familiar managerial and business situations and to view their parameters and dynamics in a fundamentally new way. I see particular value in the fact that the course moves beyond the mere balancing of interests and shifts the focus to a deep understanding of norms and the work of meaning-making.

The course provides a clear, structured model of the levels through which a normative situation is mastered, making it possible to diagnose what is taking place consciously and to choose an appropriate behavioural strategy.

I found it especially interesting to learn that the first two levels of mastery—the impulsive and the field-based—are destructive to the normative situation and should therefore be passed through as quickly as possible. In the course’s examination of the process by which a normative situation is transformed, it was shown why hidden interests, fear, and the drive for self-assertion are the very things that most often block transformation—and how one can work with these forces constructively rather than through coercion.

Finally, one of the particular jewels of the course is the integration of decision-making in the transformation process with Graham’s communication pyramid. To my mind, this is an exceptionally successful insight.

I checked the translated text for Russian-language artifacts. One accidental insertion remained in an earlier draft and has been removed in the final version above.

Dmitry Kobzar

К.ю.н., заместитель председателя
правления банка «Тинькофф» (2008–2016)

The course Normative Situation made it possible for me to rethink familiar managerial and business situations and to view their parameters and dynamics in a fundamentally new way. I see particular value in the fact that the course moves beyond the mere balancing of interests and shifts the focus to a deep understanding of norms and the work of meaning-making.

The course provides a clear, structured model of the levels through which a normative situation is mastered, making it possible to diagnose what is taking place consciously and to choose an appropriate behavioural strategy.

I found it especially interesting to learn that the first two levels of mastery—the impulsive and the field-based—are destructive to the normative situation and should therefore be passed through as quickly as possible. In the course’s examination of the process by which a normative situation is transformed, it was shown why hidden interests, fear, and the drive for self-assertion are the very things that most often block transformation—and how one can work with these forces constructively rather than through coercion.

Finally, one of the particular jewels of the course is the integration of decision-making in the transformation process with Graham’s communication pyramid. To my mind, this is an exceptionally successful insight.

I checked the translated text for Russian-language artifacts. One accidental insertion remained in an earlier draft and has been removed in the final version above.

Questions

Questions

1.

Everyone promises a “unique,” “effective,” or “exclusive” technology or methodology in their courses. But most of the time, at best, I’m left feeling that I was misled again — and that I paid for yet another lesson in what not to do. Is your course one of those?

2.

I want to become a senior-level leader, but I’m not in a management role yet. Will this knowledge still be useful to me, and will I be able to apply it in pursuit of that goal?

3.

I’m afraid the theory in this course will be too heavy and difficult to understand. Is that true?